HEYYYYYYYYY,
Meet Dana, an Associate Creative Director with over a decade of experience turning brands into cultural moments. She’s worked on everything from luxury cars to addictive snacks and for the past two years, helped Changi Airport stay the world’s No.1 airport. Her campaigns lean sharp, a little twisted, and occasionally fuelled by questionable amounts of bread and coffee.
let's meet over some kwasons & coffee-
danalimm@gmail.com
Experience
Publicis Singapore - Chemistry
(May 2025 - Current)
Ogilvy Singapore - Associate Creative Director
(June 2021- May 2025)
Crowbar Jury 2024 Singapore - Communications
TBWA Singapore - Freelance (Nov 2020 - March 2021)
Wunderman Thompson Singapore - Freelance (October 2020)
Publicis Bangkok - Associate Creative Director (Jan 2020 - Aug 2020)
New York Festivals Grand Jury - 2019
Ogilvy Unilever - Freelance Senior Art Director
(July 2019-Sept 2019, Nov 2019-Jan 2020)
Saatchi & Saatchi Singapore - Junior Art - Art Director (Jan 2015 - 2018)
RMIT University | Melbourne
Bachelors in Professional Communications
Majored in Film
Sifr Clothing -
Graphic Designer (2012- April 2013)
Nomnom - Brand Manager (2012- April 2013)
Yeung Nam Design Center Korea , Daegu -
Graphic Designer Intern (2010)
Singapore Polytechnic | School of Design
Diploma in Creative Media Design
Things that i'm proud of
2025
Gong Singapore 2024
See The New Forest - Changi Airport
Best of Category - Media Gongs
Gold - Best Use of Social Platforms
Silver- Best Use of Community Management
Bronze -
Social & Influencer Gongs : Best Use of Real Time Response
Outdoor Gongs : Best Use of Live Outdoor Engagement
Creative Effectiveness : Brand Experience & Outdoor Engagement
Mobile & Digital Gongs: Best use of Social & Messaging Platforms
Social & Influencer Gongs : Best Integrated Social & Influencer Campaign
Branded Entertainment : Best Use of Live Entertainment
PR Gongs : Best use of celebrity, influencers & key opinion leaders
2024
See The New Forest - Changi Airport
Effies Singapore 2024
Gold - Timely Opportunity & Current Events
Bronze - Travel & Tourism
Sabre Awards Asia-Pacific 2024
Gold - Geographic, South east Asia 

Gold - Specialist Audience, Marketing to Youth
Effie Awards Singapore 2024
Timely Opportunity & Current Events Effies: GOLD
Changi Airport Group: See The New Forest
Travel & Tourism Effies: BRONZE
Changi Airport Group: See The New Forest
Youth Marketing – Products & Services Effies: FINALIST
Changi Airport Group: See The New Forest
Sabre Awards APAC 2024
Best in Southeast Asia
Changi Airport Group: See the New Forest
Experiential: Guerrilla Marketing
Changi Airport Group: See the New Forest
Specialist Audience: Marketing to Youth
Changi Airport Group: See the New Forest
Marketing Events Awards 2024
Best B2C Experience (Gold)
Changi Airport Group: See the New Forest
Best Pop-up Experience (Gold)
Changi Airport Group: See the New Forest
Best Consumer Event: Arts/Culture/Entertainment (Silver)
Changi Airport Group: See the New Forest
Marketing Effectiveness Awards (MEA) - Gold
Best Integrated Social Media Campaign (Magic of T2)
Best Use of Social Media Platforms (Magic of T2)
Best Use of Storytelling in a Social Media Campaign (T2 documentary)
Marketing Effectiveness Awards (MEA) - Silver
Best Social Media Campaign: Instagram (Magic of T2)
Best Social Media Campaign: YouTube (T2 documentary)
​
2018
Marketing Effectiveness Awards (MEA) - Gold
Excellence in Sponsorship Activation (APB) - Guinness St. Patricks 2018
2017
Lexus Eyes will follow - D&AD/ Crafts for Advertising/ Wood Pencil
(Illustration for Advertising)/2017
Burnt - D&AD/ Graphite Pencil
/ Crafts for Advertising / Photography for Advertising/ 2017
Silver Lion at Cannes 2017
2010
Crowbar Awards Narrative Photography Bronze
Young Photographer for Youth Olympics (YOG)
Singapore Polytechnic Director’s Honours List